Business,  Crochet

Creating Content.. it’s easier than you think.

Creating content can be quite daunting at times and it can cause people to get overwhelmed and not create at all. Do you what to know how I know? It’s because I’ve been there and it’s not fun at all. So, I’m here to make your life a little easier. And please know that by offering this to you all is my way of holding myself accountable. Yes, I will be going on this adventure with you all.

First off, you can print off a free calendar sheet off the internet or use your planner. I have a happy planner and buy the standard monthly inserts. It comes with the month and then it has the weeks that give you three sections for each day. I use my top section for my Instagram, the second section for my Facebook, and then the third is for my productivity (things like orders, deadlines, patterns, etc… )

You can post to your Instagram and then have it sent to your Facebook page so you only have to create content once a day for both platforms if you’d like. But, if you’re like me, you hate to see the same content from someone posted EVERYWHERE. And I’m talking about it being posting on Instagram, their Facebook business page, personal page and then in fifteen groups they belong to. That can get annoying and potentially land you in FB jail. I have my posts set up where my Facebook and Instagram will be posting different things daily. Yeah, that’s twice the work but no one wants to see the same thing everywhere they look. That gets boring..

The first thing you want to do is set up your important days. If you are a designer, then you will want to reserve your release days for just that. And you’ll want to post that on all platforms. You can do it all on the same day or stagger it if you’d like. Same concept applies if you’re a pattern tester.

Next, you’ll want to try to make your own photos that go with your posts if it’s not a product photo. If it’s a quote or something like that, use an app to write it out and save it to your phone. I like to use Canva and Pixlr. I use Pixlr a lot to add my logo to photos. I made them in Photoshop and saved them as a png so it’s super easy to do a double exposure on any photo. I like to use Canva since they have easy templates that can go to any app.

Once you have that figured out, it’s fairly easy once you get your categories set up and get started. I have mine set up by days.

Sunday: Lazy Day
Sunday is for family so today’s post will not be about your business. But make sure you post a photo of what you are doing. It can be an outing you are enjoying, dinner outside on the patio, a game you’re losing, etc…

Monday: Motivate Monday
Monday is hard for most people and sometimes we could all use a little kick in the pants to get us going. I enjoy the funny quotes about drinking a whole pot of coffee to get up or dragging yourself down the stairs.. LOL. But, a few get up and go quotes are good. You can also post a photo of your favorite coffee cup, or your weekly schedule. Pretty much anything to get your going.

Tuesday: All About You!
So, Tuesday is all about you. You can post anything about yourself business related or not. Try sharing the story of your business, how you got to where you are now, your workspace, share a tip you’ve learned along the way, or things about yourself. Posting a tutorial for your audience is wonderful.

Wednesday: WIP
Wednesday is always for WIP, work in progress. Everyone loves to show off what they’re working on, especially if you are a fast crocheter or have many projects going at once.

Thursday: Thoughtful Thursday
Thursday is the day to get your thoughts out to people. It can be what you’re thankful for, what you are thinking about whether it be what you’re goals are, what you’re next step is with your business, etc. It can really be anything. You can even post an “I wonder” post and then ask a question to your audience.

Friday: End of the Week
Fridays are my fave. That means I don’t have to get up the next morning and start my day early. I can have a drink if I like or stay up a bit later reading in bed. I’m usually in a good mood. So Friday is a good day to share a fun fact about yourself or have a flashback Friday. Follow Fridays are good as well. That’s where you share a few friends pages, blogs or whatever for other people to explore and like as well. You can even post a photo of your evening drink wherever you may be celebrating the upcoming weekend.

Saturday: Share Saturday
Saturday is the day to get personal, just a bit. You can share a struggle that you’re currently going through. Or you can share a triumph. Post a review someone posted of your business or share a customer photo. Those are always fun. If you’re feeling adventurous, you can go live with a sip and stitch. Sharing a tutorial you really like is a great idea.

Here’s the calendar I’ve made for you guys so make sure you pin it for later.

Now, the key to all posts is to get your audience to engage. You need to relate to them and talk to them. Ask them questions! Make sure you give them a reason to reply to your post. This is just the month of June. I will post July next month for you guys. Please make sure to follow me on Instagram and Facebook. I’d really love to see how you use this for your schedule.

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